Euronet Worldwide's digital payments unit epay and gaming specialist famehype revolutionize commerce opportunities for gaming brands and influencers with new platform
The collaboration solves two main problems that surface when bringing these groups together:
- It bridges the selling gap between game publishers and the millions of loyal global followers that social media influencers in the gaming and esports markets have accumulated. Through the famehype platform, epay will supply digital content from its portfolio of leading game publishers that influencers can sell to their followers. The process provides game publishers with more control than ever before while they increase their exposure and sales to targeted audiences.
- The collaboration also streamlines the e-commerce setup process and provides more benefits for influencers than they typically find at other e-commerce providers. The famehype platform hosts each influencer’s e-commerce site and facilitates the sale of epay’s digital gaming content (gift cards, gaming titles, coins or in-game currency, and add-ons) as well as the influencer’s own merchandise. Altogether, the platform provides influencers with a complete product offering that helps them grow their brand, generate revenue from third party products and monetize their own content by giving them ownership of their own online store.
The famehype platform was recently launched across 14 European countries (listed below). The large gaming markets in
In its role as digital content provider, epay provides influencers partnering with famehype with attractive digital content offers from renowned gaming brands such as Nintendo and PlayStation. These well-known brands are part of the extensive global brand portfolio for which epay distributes digital content in the form of gift cards and prepaid cards in bricks-and-mortar retail and ecommerce channels. With the famehype partnership, epay is opening up innovative digital sales and marketing channels for its existing and future brand partners worldwide.
famehype and epay plan to expand the collaboration to include more brands and countries around the world, attracting as many influencers and fan bases to the platform as possible to take advantage of several trends in the influencer and gaming markets. For example, a survey showed that 87% of shoppers were inspired by an influencer to make a purchase, with 65% of consumers discovering a new brand or product at least once a week through an influencer . The influencer market is set to grow from
Countries in the initial launch include:
Interested brands please contact their existing epay contact or email@example.com
famehype, is an Irish company founded by payment, ecommerce and gaming experts. The company has created an advanced data driven platform allowing Vetted Creators to grow their brand, give them ownership of the “store” and generate long term revenue, and allowing
epay is a world-leading full-service payment provider for payment processing and prepaid solutions that processed 2.4 billion transactions in 2020. The company has built up an extensive network of retailers with 736,000 point-of-sale terminals in 60 countries, to connect renowned brands with consumers all around the world. The company offers a portfolio of gift cards (prepaid, closed loop and digital media), business incentives and payment solutions (card acceptance, terminals, e-commerce, mobile and Internet of Payment) for omnichannel commerce, and offers its services thanks to its proprietary cash register integration software. epay is a segment of
About Euronet Worldwide, Inc.
Euronet Worldwide is an industry leader in processing secure electronic financial transactions. The Company offers payment and transaction processing solutions to financial institutions, retailers, service providers and individual consumers. These services include comprehensive ATM, POS and card outsourcing services, card issuing and merchant acquiring services, software solutions, cash-based and online-initiated consumer-to-consumer and business-to-business money transfer services, and electronic distribution of digital media and prepaid mobile phone time.
Stephanie TaylorDirector of Financial Planning and Investor Relations Euronet Worldwide, Inc.+1-913-327-4200 firstname.lastname@example.org
Source: Euronet Worldwide, Inc.