SÃO PAULO--(BUSINESS WIRE)--
epay, a division of Euronet Worldwide, Inc. (NASDAQ: EEFT) and a global
provider and distribution network of prepaid products, has announced the
retail launch of the "Sonora" and "Sunday TV" gift cards from Terra, the
largest online media company in Latin America. The launch at Grupo Pão
de Açucar (GPA), Brazil's largest retailer, marks the first time the
Terra gift cards are available in a retail environment. epay is the
processor for the point of sale activated (POSA) cards.
Sonora is the largest streaming music service in Latin America, enabling
consumers to download MP3s to any device, and Sunday TV provides premium
video on demand (VOD) content. Previously, Terra only sold subscriptions
online and at temporary mall kiosks with credit cards as the only
accepted payment method. The partnership with epay opens a new sales and
distribution channel to Terra that increases the exposure of its brand,
reaches new customers, creates loyalty and empowers consumers to have a
new shopping experience for fun and online entertainment.
Customers can now purchase a physical Terra gift card at a GPA location
with cash, and then make an online redemption on the Terra website. epay
is responsible for processing the transaction at the point of sale, and
also worked closely with Terra throughout the entire process to launch
the content, including the production and distribution of cards at the
store level.
"epay is a pioneer in the Gift Card Mall category in Brazil," said Ronie
Piovezan, Business Development Manager, Terra. "When the decision was
made to launch our product in the retail environment we knew epay, with
its major retailer connections, experience and superior technology, was
the right partner for us."
"Terra's music and VOD gift cards are an ideal addition to epay's suite
of gift cards," said Carlos Henrique Pegurier, Managing Director, epay
Brazil. "Approximately 100 million people visit the Terra website on a
monthly basis; we are excited to help Terra boost that number as we
enable their entrance into the retail market and reach customers they've
been unable to touch until now."
The Sonora and Sunday TV gift cards are initially available in 34 Extra
Hiper and 4 Pão de Açucar stores, with plans to expand into all GPA
stores and formats (Extra Hiper, Extra Super, Mini Mercado and Pão de
Açucar) by the end of 2012. Content providers and retailers interested
in partnering with epay should contact Carlos Pegurier at +55 (11) 5213
1015 or cpegurier@epaybrasil.com.br.
About epay
epay, a Division of Euronet Worldwide, Inc. (NASDAQ: EEFT), is a global
prepaid product provider and distribution network — enabling service
providers to maximize the sales of their products and services. epay
delivers innovative and tailored electronic payment, cash collection
solutions including POS systems integration, a full settlement and
reporting service and full marketing and distribution service support.
The epay product portfolio includes prepaid mobile top-up, prepaid long
distance, prepaid debit cards, e-wallets, gift cards, digital music and
other content, lottery, bill payment and money transfer through its
sister company Ria, and transport payment solutions including road tolls
and public transport.
epay delivers these products through a worldwide network of
approximately 617,000 points of sale at approximately 297,000 retailer
locations across a number of markets including Australia, Austria,
Brazil, France, Germany, India, Ireland, Italy, New Zealand, Poland,
Romania, Spain, Switzerland, the U.K. and the U.S. Visit www.epayworldwide.com
for more information.
About Terra
Terra is a leading global online media company that monthly reaches
approximately 100 million visitors with entertainment, sports, and news
content across multiple platforms in three different languages (English,
Spanish and Portuguese) in 19 countries across three continents. Chosen
one of the "2011 Most Innovative Companies" in the world by magazine Fast
Company, Terra is one of the 30 top digital media companies in the
world and maintains a strong presence in the United States as well as in
key-markets such as Brazil, México and Spain. Over its 12-year history,
Terra's internationally renowned products, including Sonora and Sunday
TV, as well as live broadcasting of sports major events such as the
Olympic Games, have revolutionized the way consumers find and enjoy
digital content.
About Grupo Pão de Açucar
A pioneer in the retail food sector in Brazil, Pão de Açucar Group is
the largest distribution company in South America. To ensure performance
in the market and meet the needs and expectations of consumers in
Brazil, the Group has a multi-format structure with more than 1,800
stores operating under different business models, namely: supermarkets
(Pão de Açucar, Extra Supermercados), hypermarkets (Extra Hiper),
proximity stores (Minimercado Extra), durable goods stores (Ponto Frio,
Casas Bahia) and cash&carry (Assai Wholesaler).
epay
Carlos Pegurier, +55 (11) 5213 1015
cpegurier@epaybrasil.com.br
Source: epay
News Provided by Acquire Media
