epay Partners With Appflare to Launch Beacon Network
Beacons use low energy, Bluetooth technology to broadcast proximity-based promotional messages to consumers' Bluetooth enabled mobile devices. The Beacon-enabled network will facilitate new, innovative services in payments, mobile top-up, promotional offers and digital content. This new partnership offers retailers and brands a full, closed-loop redemption proposition whereby they can engage directly with consumers through the entire purchase cycle by sending location-specific offers which can then be redeemed by the consumer at the point of sale.
"As a leading global prepaid payments solutions provider we continue to grow our market position and lead the way in multi-channel retail innovation, which includes mobile loyalty offer redemption," said
"Beacons enable retailers and brands to engage consumers through the full purchase cycle - and positively influence their decisions on the way," said
The Beacon network between epay and Appflare is targeting thousands of retail stores in the
The epay product portfolio includes prepaid mobile top-up, prepaid long distance, prepaid debit cards, e-wallets, gift cards, digital music and other content, lottery, bill payment and cash-based and online money transfer through its sister company, Ria, and transport payment solutions including road tolls and public transport.
epay delivers these products through a worldwide network of approximately 664,000 points of sale at approximately 294,000 retailer locations across a number of markets including
Appflare specialises in mobile engagement in store environments, allowing retailers and brands to engage the right consumer, at the right place, right time and with the right content. Appflare provides a full end-to-end solution with the installation and maintenance of beacons, developer tools, beacon security, analytics and a sophisticated campaign platform.
The business, formed in 2013, was founded by
Appflare also offers an advisory service to organisations looking to build and execute a successful mobile engagement strategy.
CONTACT: Note to Editors: For further information please contact:
Michelle Kearneyepay email@example.com +44 (0) 1268 242 222 Claire JonesAppflare Claire.firstname.lastname@example.org +44 (0) 7826 528900
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